About Our Amazon Agency,
Mission & Team.
What began as a focused effort to improve product visibility has evolved into a specialized Amazon marketing agency built on data, marketplace expertise, creative execution, and measurable growth.
"Design is subjective. Conversion is measurable.
We only care about the second one."
The Amazon Consultants Behind Fox Tale
A small, focused team of Amazon consultants combining marketplace strategy, Amazon SEO, creative design, and technical execution for sellers who need an Amazon seller agency they can work with directly.
Umer Humayun
Founder & CEO
Meer Saad Marri
Chief Technology Officer
Abdullah
Graphic Designer
What We Stand For
Four principles that guide every Amazon SEO strategy, PPC decision, creative asset, and marketplace growth plan we build for partners.
Precision Excellence
Surgical keyword targeting and Amazon SEO help products become easier to find, understand, and buy. Every term we select has commercial intent, a ranking pathway, and a conversion hypothesis.
Agile Innovation
The Amazon landscape shifts constantly. Our team follows A9 algorithm changes, search query reports, competitor rank movement, and category data so your brand can adapt with the market.
Conversion Engineering
A+ Content and conversion-first imagery are built to stop the scroll, answer objections visually, and support the buying decision. We do not design for decoration; we design for marketplace performance.
Data-Driven Scalability
Growth strategies are backed by managed spend data and repeatable frameworks that help identify ranking opportunities, keyword gaps, and conversion improvements.
From a Single Listing
to a Full Agency
Fox Tale Launches
Founded with a clear focus: help Amazon sellers improve rankings, product visibility, and conversions through listing optimization and SEO copy.
Design Services Added
Expanded into A+ Content and listing imagery after recognizing that copy alone couldn't close conversion gaps when the visuals were holding sellers back.
PPC & Brand Store Capabilities
Added PPC campaign management and Brand Store design as part of a complete Amazon growth stack, turning Fox Tale into an Amazon brand management agency for marketplace performance.
Serving 500+ Brands Globally
Trusted by brands across 15+ categories and multiple marketplaces. $500M+ in GMV managed, with a team that treats every ASIN like it's our own.
Not a Vendor.
A Growth Partner.
Amazon Marketplace Focus
Our methods, tests, and insights are built around Amazon marketplace behavior, giving ecommerce brands the focus they expect from an Amazon ecommerce agency.
Data Before Everything
Every creative decision, from image layout to copy hierarchy and keyword architecture, is validated against shopper behavior data and category-specific benchmarks before going live.
Outcome Accountability
We don't deliver files and disappear. Every engagement includes clear metrics, post-delivery guidance, and a commitment to measurable improvement in your unit session percentage.
"We treat every ASIN like it belongs to us. That is not a tagline; it is how we work."
All results are based on real client data tracked across 2023–2024 engagements. No inflated projections, no invented benchmarks.
Trusted by Amazon sellers across major marketplace categories
Frequently Asked Questions
Learn how our Amazon agency team approaches SEO, PPC, listing optimization, creative design, reporting, and account growth for marketplace sellers.
Ready to Grow on Amazon?
Stop guessing and start with a clear audit. We will show where your listings, Amazon SEO, PPC, and creative assets may be limiting growth, and what it takes to improve them.