Stop Renting Traffic.
Own Your ROI.
Amazon PPC is a data war. We use surgical campaign architecture to ensure you're never paying more for a sale than you have to.
Efficiency Growth
What our Amazon PPC services cover
Target ACoS is a diagnostic, not a goal. It is entirely possible to hit it on a product that loses money at scale, and entirely possible to miss it on a product worth advertising harder. Neither is visible when advertising is reported on its own.
We join campaign data to contribution margin per ASIN. That single change reorganises what gets scaled, what gets defended and what gets stopped.
Campaign setup and architecture
Structure built so performance is attributable: deliberate separation of discovery and performance, match-type structure, and naming that survives a team change.
Keyword targeting
Keyword selection and match-type strategy across exact, phrase and broad, with harvesting from discovery into performance campaigns on defined rules rather than intuition.
Product targeting
ASIN and category targeting, both defensive on your own detail pages and offensive against competitors where the comparison genuinely favours you.
Bid and budget optimization
Bids set against contribution margin and placement performance, with budget paced against inventory cover so spend never funds a stockout.
Search-term governance
Weekly review of the search-term report, negative keyword management, and removal of spend on terms that have not converted in a defined window.
PPC audit
A structured review of existing structure, wasted spend, placement efficiency and the gap between reported ACoS and actual profitability.
Who this is for
- Brands whose spend is growing faster than their profit.
- Accounts with acceptable ACoS and deteriorating margin, the most common and most misdiagnosed situation.
- Sellers with large search-term reports nobody has governed in months.
- Teams running paid and organic separately and paying twice for the same click.
What we optimize against
- Contribution margin after ad spend. The actual objective; every other advertising metric is a diagnostic for it.
- TACoS. Total ad cost against total sales, which shows whether advertising is building organic position or replacing it.
- Wasted spend. Spend on search terms with no conversions over a defined window, usually the fastest available saving.
- Placement efficiency. Performance by placement, which frequently justifies very different bid multipliers than the defaults.
Amazon PPC management FAQ
What ACoS should we target?
It depends on the product's contribution margin and what the campaign is for. A launch campaign buying velocity and a mature campaign harvesting demand should not share a target.
Will you rebuild our existing campaigns?
Often, but in stages. A wholesale rebuild discards performance history that has real value, so we migrate rather than delete wherever the existing structure permits.
Do you use automated bidding tools?
We use tooling to surface signal across thousands of search terms. Bid decisions are made by the person who knows your margins, because automated rules optimise the metric they were given.
How is performance reported?
A weekly written review and a monthly deep-dive, with every change logged against the metric it was meant to move.