Generic templates keep you invisible. We design custom Amazon Brand Stores that eliminate competitor ads, showcase your full catalog, and build the brand authority that turns first-time buyers into repeat customers.
Your Brand Store is the only real estate on Amazon where you control everything — no competitor ads, no distractions, just your products and your story.
Unlike regular product pages, your Brand Store is a competitor-free zone. Every visitor stays focused on your catalog without being pulled away by sponsored products from rival brands.
A custom-designed store signals quality and credibility before a shopper reads a single review. Brands with professional stores command higher prices and lower return rates.
Guide shoppers through your entire product range with intuitive navigation, category pages, and featured collections — driving cross-sells and higher average order values.
Brand Stores rank in Amazon search results and can appear in Google. With the right architecture and keyword strategy, your store becomes a passive traffic channel that compounds over time.
Amazon's built-in store analytics give you traffic sources, page views, and sales data by day. Understand exactly what's working and optimize your layout based on real shopper behavior.
Shoppers who discover your Brand Store are significantly more likely to return. A well-structured store builds the brand familiarity that turns one-time buyers into loyal customers.
Amazon sellers with professionally designed Brand Stores consistently outperform those using default templates across every key metric that matters for long-term growth.
"We started to make 80% growth in four months after Fox Tale redesigned our Brand Store. Over 200% growth compared to the previous year. The store gave our products a home — customers could browse everything in one place and kept coming back."
We don't hand you a template and call it a store. Every page, section, and visual is purposefully designed around your brand's goals and your customers' shopping habits.
See All PackagesThe first impression that defines your entire brand experience. We design a homepage that instantly communicates who you are, what you sell, and why shoppers should trust you — in under three seconds.
Hero Banner Featured Products Brand PromiseOrganize your catalog into intuitive sub-pages that guide shoppers to the right products without friction. Each page is designed to maximize time-on-store and encourage multi-product purchases.
Product Grid Layout Filter-Friendly NavigationStock photos don't build brands. We create or source high-quality lifestyle imagery tailored to your audience and product category, giving your store a cohesive, premium aesthetic that builds trust.
Brand-Consistent Visuals Mobile-OptimizedBrand Stores support embedded video — one of the highest-converting elements available to Amazon sellers. We advise on and integrate product demos, brand films, or UGC content directly into your store pages.
Product Demo Videos Brand Story ReelOver 70% of Amazon shoppers browse on mobile. Every tile, banner, and navigation element we design is tested and optimized for the Amazon mobile app before it ever goes live on desktop.
App-Tested Layouts Thumb-Friendly NavigationWe set up your custom branded URL (amazon.com/yourbrandname) and structure your store to work seamlessly with Amazon DSP retargeting campaigns — turning store visitors into closed sales.
Branded URL Setup DSP-Ready ArchitectureA structured four-phase process that turns your brand assets and goals into a high-performing Amazon Brand Store — with zero guesswork and clear milestones at every step.
We audit your current store or catalog, study your top competitors' Brand Stores, and define the architecture, pages, and content that will drive the most conversions for your specific category.
Our designers build your store wireframes and then apply your brand identity — imagery, copy, color palette, and layout — across every page, with mobile previews at every stage.
You get three full rounds of feedback. We refine copy, swap imagery, adjust layouts, and fine-tune every section until the store matches your vision and our conversion benchmarks.
We submit your store through Seller Central, handle the Amazon approval process, and set up your vanity URL. After launch, we share an analytics guide so you know exactly what to track.
Every store is built from scratch. No templates, no shortcuts — just a custom store designed to perform from day one.
Organize a large catalog with dedicated category pages. Select how many additional pages you need — each is custom-designed to match your store.
A Brand Story is the scrollable carousel that appears on every product listing under your brand — a proven way to build trust, drive cross-category discovery, and turn browsers into loyal repeat buyers.
Keyword-rich Brand Story content signals relevance to Amazon's algorithm, improving your organic ranking over time.
Informative storytelling with clear product benefits keeps shoppers engaged long enough to make a confident purchase.
The scrollable carousel lets you surface related products, driving shoppers deeper into your catalog on every visit.
A cohesive story creates emotional connection — the kind that makes customers remember your brand by name, not just by product.
An additional $100 applies if your Brand Story will be used across more than 20 ASINs.
Tracked across real client Brand Stores in 2023–2024. No projections. No inflated estimates.
Average lift in store sessions within 90 days of launching a professionally designed Brand Store versus a default template.
Shoppers who browse via Brand Store purchase multiple products in a single session at a significantly higher rate than single-listing visitors.
Brand Store visitors are substantially more likely to return and purchase again compared to customers who found the brand through a standard product page.
Every shopper who lands on your Brand Store sees only your products — no sponsored ads from competitors eating into your conversion rate.
A private label home decor brand with a fragmented catalog and no Brand Store presence. After a full store design including homepage, three category sub-pages, and Brand Story — the results compounded fast and sustained.
"We started to make 80% growth in four months — over 200% growth compared to the previous year. Having our Brand Store gave customers a home for our products. They came in for one item and left with three."
The difference between a store that exists and a store that sells comes down to the decisions made before a single tile is placed.
| What We're Comparing | Default Template | Fox Tale Store |
|---|---|---|
| Store architecture strategy | None — drag and drop | Competitor-analyzed layout |
| Mobile optimization | Afterthought | Mobile-first, app-tested |
| Custom brand copywriting | Not included | Included in all packages |
| Vanity URL setup | DIY | We handle it for you |
| Video module integration | Not considered | Available in Growth+ |
| Category sub-page design | Generic grid | Purpose-built per category |
| Seller Central submission | You figure it out | Fully managed by us |
| DSP campaign compatibility | Not considered | Built into Premium plans |
| Analytics & performance guide | Not provided | Delivered on launch |
Brand Stores built across every major Amazon category
Hiring an Amazon agency simplifies selling for our clients, boosts growth, optimizes listings, and builds their brand. With industry best practices, we free your time for innovation to help drive success on Amazon.
Stop sending traffic to a template that loses customers. Let's design a Brand Store your competitors will wish they had.
